Within 1 hour
Follow your local guide to some of Sendai’s tastiest locations in the down-town area.
First stop is the gourmet basement of S-PAL Department Store to fuel up on energy for the rest of the tour – specifically dorayaki pancakes and Sendai’s viral favourite, a ‘Zunda’ (sweetened edamame paste) shake!
Leaving the station, we’ll pass through the bustling ‘Sendai Asaichi’ (morning market) also known as ‘Sendai’s Kitchen’. Try one of the famous croquette potato cakes and ogle all the delicious fresh produce! Then you’ll switch from savory back to sweet at another local must-try, Taikichi ‘Taiyaki’, before calling in to the mysterious ‘Mitaki Fudoson’ Temple, hidden in the busy shopping arcades. Here you’ll learn about ‘Sendai Shiro’, the city’s own local God of Good Fortune!
Not far from the temple is a local ‘sasa-kamaboko’ (fish cake) store where you can experience grilling your own tasty fish-cake. With a full belly, take a stroll back in time down the retro back-alleys of Bunka-yokocho and Iroha-yokocho, before finally getting lost in the ‘depa-chika’ (gourmet basement) of Sendai’s oldest department store, ‘Fujisaki Department Store’.
Tour will depart from the ‘Inbound Station’ at 12:30.
Assemble at the Inbound Station desk near the stained-glass windows on the second floor of Sendai Station for a quick introduction from your guide.
After a quick introduction of the tour, let’s go!!
Your guide will introduce you to various useful information along the way.
First-stop is the basement floor of S-PAL Department Store! Charge-up for the rest of the journey with some sweet-treats in the form of ‘Dora-yaki’ – a sweet pancake filled with delicious fillings like red-bean jam or flavoured cream – and local specialty ‘Zunda’ (sweetened edamame bean paste) shake!
Visit ‘Sendai’s Kitchen’, Sendai Morning Market. Despite its name, this market is open until 6pm and is always buzzing with local shoppers and restaurant owners searching for the freshest local produce from the many fish-mongers, vegetable and fruit stands and specialty stores. Here you will join the queue at one of the most popular stalls to enjoy a local favourite ‘cream-croquette’ potato-cake which, if you ask the locals, tastes like childhood!
Head out of the market and back towards the shopping street.
Switching from savory to sweet again, the next stop will be ‘Taikichi’ 【Taiyaki】 (fish shaped pancake with sweet filling) specialty store. You can enjoy Taiyaki across Japan, but Sendai’s ‘Taikichi’ store is famous for its unique filling flavours, including some Sendai-limited flavours like ‘Zunda-mochi’ or even beef-tongue curry!
After calling-in to another local market for some taste-testing, you will visit ‘Mitaki Fudoson’, a temple hidden within the busy shopping arcade. Hear the story of ‘Sendai Shiro’ and make a prayer for good fortune!
A stone’s throw from the temple is our last ‘foodie’ stop – ‘Abehei Kamaboko’ fishcake specialty store! Shaped into the bamboo-leaf shapes from the Date family crest, this fishcake is a staple snack for Sendai locals. Here you can try grilling your own Sasa-kama to enjoy it at its best – straight off the grill!
Experience a time-slip into Showa-era Sendai down the back-alleys of Bunka-yokocho and Iroha-yokocho! Soak-up the retro vibes of the various hole-in-the-wall bars, restaurants and shops and take some notes for your dinner later!
Heading back into the main shopping area, next on the list is another gourmet basement, this time of Fujisaki Department Store – the oldest department store in Sendai with over 200 years of history!
Check out the fancy desserts and incredibly expensive packaged fruit and, if you can still fit anything more in your stomach, try a sample or two!