Tastes of Sendai: 5-stop Street-food Walk

Discover Sendai from a tasty local perspective!


Due to the continued global spread of the COVID19 virus and the associated impact upon public health and safely in Japan, reservations for all tours and experience programs will be SUSPENDED until May 2020, or until the situation improves and relevant restrictions upon travel are lifted.
We look forward to welcoming you back to Tohoku as soon as possible. In the meantime, please stay safe and well!

~ Inoutbound Sendai Matsushima Inc.


Follow your local guide to some of Sendai’s tastiest locations in the down-town area. 

First stop is the gourmet basement of S-PAL Department Store to fuel up on energy for the rest of the tour – specifically dorayaki pancakes and Sendai’s viral favourite, a ‘Zunda’ (sweetened edamame paste) shake!

Leaving the station, we’ll pass through the bustling ‘Sendai Asaichi’ (morning market) also known as ‘Sendai’s Kitchen’. Try one of the famous croquette potato cakes and ogle all the delicious fresh produce! Then you’ll switch from savory back to sweet at another local must-try, Taikichi ‘Taiyaki’,  before calling in to the mysterious ‘Mitaki Fudoson’ Temple, hidden in the busy shopping arcades. Here you’ll learn about ‘Sendai Shiro’, the city’s own local God of Good Fortune!

Not far from the temple is a local ‘sasa-kamaboko’ (fish cake) store where you can experience grilling your own tasty fish-cake. With a full belly, take a stroll back in time down the retro back-alleys of Bunka-yokocho and Iroha-yokocho, before finally getting lost in the ‘depa-chika’ (gourmet basement) of Sendai’s oldest department store, ‘Fujisaki Department Store’. 



最後に、仙台最古のデパート、200年の歴史がある藤崎「デパチカ」の地下に行きましょう! あなたはガイドの言葉を覚えていますか・・?


On this tour, you will be guided by tourists to a convenient souvenir shop while visiting a local guide, recommended places and specialty foods of Sendai.

What’s Included

-five items of local food / drinks
-Walking tour of downtown Sendai City
-Visit to Mitaki-Fudoson shrine
-English-speaking guide

Not included

-Any additional meals / drinks.
-Anything not included in the above 'included' list.

Meeting place



Tour will depart from the ‘Inbound Station’ at 12:30.


Assemble at the Inbound Station desk  near the stained-glass windows on the second floor of Sendai Station for a quick introduction from your guide.


After a quick introduction of the tour, let’s go!! 

Your guide will introduce you to various useful information along the way.


First-stop is the basement floor of S-PAL Department Store! Charge-up for the rest of the journey with some sweet-treats in the form of ‘Dora-yaki’ – a sweet pancake filled with delicious fillings like red-bean jam or flavoured cream – and local specialty ‘Zunda’ (sweetened edamame bean paste) shake!


Visit ‘Sendai’s Kitchen’, Sendai Morning Market. Despite its name, this market is open until 6pm and is always buzzing with local shoppers and restaurant owners searching for the freshest local produce from the many fish-mongers, vegetable and fruit stands and specialty stores. Here you will join the queue at one of the most popular stalls to enjoy a local favourite  ‘cream-croquette’ potato-cake which, if you ask the locals, tastes like childhood!


Head out of the market and back towards the shopping street.
Switching from savory to sweet again, the next stop will be ‘Taikichi’ 【Taiyaki】 (fish shaped pancake with sweet filling) specialty store. You can enjoy Taiyaki across Japan, but Sendai’s ‘Taikichi’ store is famous for its unique filling flavours, including some Sendai-limited flavours like ‘Zunda-mochi’ or even beef-tongue curry!



After calling-in to another local market for some taste-testing, you will visit ‘Mitaki Fudoson’, a temple hidden within the busy shopping arcade. Hear the story of ‘Sendai Shiro’ and make a prayer for good fortune!


A stone’s throw from the temple is our last ‘foodie’ stop – ‘Abehei Kamaboko’ fishcake specialty store!  Shaped into the bamboo-leaf shapes from the Date family crest, this fishcake is a staple snack for Sendai locals. Here you can try grilling your own Sasa-kama to enjoy it at its best – straight off the grill!


Experience a time-slip into Showa-era Sendai down the back-alleys of Bunka-yokocho and Iroha-yokocho! Soak-up the retro vibes of the various hole-in-the-wall bars, restaurants and shops and take some notes for your dinner later!


Heading back into the main shopping area, next on the list is another gourmet basement, this time of Fujisaki Department Store – the oldest department store in Sendai with over 200 years of history! 

Check out the fancy desserts and incredibly expensive packaged fruit and, if you can still fit anything more in your stomach, try a sample or two!

(Tour ends).


Sendai Station 2nd Floor Stained Glass Side Yori Unknown Counter
Within 1 hour
3000JPY~(with TAX) (※approx. $30USD )
Sign-up Deadline
Bookings accepted on the day.
Cancellation Policy
After booking cancellation, refund available though not on desk, contact ”info@inoutbound.co.jp” for detail.


Basic Plan

Price 3000JPY~(with TAX)

Book now!
(Activity japan)

Are you looking for a ‘deeper’ kind of travel?

At Tohoku ‘Local Secret’ Tours we can also suggest custom-made itineraries to meet your travel needs! You want to experience what’s unique to Tohoku.
You want to visit the places where the locals go; the places not listed in guidebooks!
You want to meet and interact with local people. You want to take your time exploring Tohoku so you need a guide, or perhaps an English-speaking driver...
...whatever you need for your Tohoku travel, we have it covered!
Feel free to contact us with any inquiries. We will respond within two business days after receiving your message.

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Related Tags

#Miyagi #foodie #eat #localfood #Sendai #drink #experience #sake #daytrip #nightlife #seafood #Iwate #countryside #local #vegan #vegetarian #culture #sustainability #morning #festival

3000JPY~(with TAX)

Book now!