Weekends & Holidays

Oyster Shack BBQ Lunch in Matsushima (+ Sendai Airport Shuttle)

Escape the tourist crowds for the best local oysters at a hidden seafood specialty store!


Due to the continued global spread of the COVID19 virus and the associated impact upon public health and safely in Japan, reservations for all tours and experience programs will be SUSPENDED until May 2020, or until the situation improves and relevant restrictions upon travel are lifted.
We look forward to welcoming you back to Tohoku as soon as possible. In the meantime, please stay safe and well!

~ Inoutbound Sendai Matsushima Inc.


Matsushima Bay is famous across Japan and around the world as one of the nation’s largest and best producers of tasty oysters! Thousands of tourists flock to the area every year to catch a glimpse of the scenic view of the 260+ tiny islands that dot the bay (named one of Japan’s top three scenic views!), as well as indulge in some local oysters. 

This ticket package will take you a little further from the tourist path to a quieter area of Matsushima town, where you can experience the seafood like one of the locals at ‘Sugihara-Isao Shoten’, a local fish market serving the freshest catch of the day! Together with a shuttle bus ticket from Sendai International Airport to Matsushima, this package includes: 

12 local oysters (and a small BBQ to grill them on!) 

1 BBQ scallop 

Onigiri rice balls (made with locally produced rice) 

Discover the sights and flavours of the ‘real’ Matsushima Bay!


What’s Included

> Shuttle bus tickets between Sendai International Airport and Matsushima
> BBQ Oyster lunch set: 12 oysters, 1 scallop, onigiri riceball (made with local rice)

Not included

> Any additional meals or drinks
> Anything not included in the above included list

Meeting place



Board the ‘Sendai Airport – Matsushima ~ Hiraizumi Guided Liner’ bus departing Sendai International Airport at 09:15. 

To board the bus, please show your reservation email to the bus-driver, along with the boarding pass from your flight. 

*Please note the 09:15 bus only runs on weekends and holidays*


Arrive at the ‘Matsushima Atreru Hall Community Center’ and alight the bus. 

From here, walk to local favourite Sugihara-Isao fish market (杉原功商店 ‘Sugihara-Isao Shoten’), around an 8 min walk from the bus-stop.     


Arrive at Sugihara-Isao fish market. This seafood specialty store has been in business for over 30 years, serving the best, freshest seafood from the Matsushima Bay area to the local community every day! 

Away from the tourist crowds of the centre of Matsushima Bay, you can be sure to enjoy a truly authentic and delicious meal at Sugihara-Isao Shoten! Alongside fresh local oysters, they also sell a range of other fish and seafood that you can choose and ask to be prepared for you, right there on the spot!

Show your reservation email to the staff and they will prepare your lunch set. 

12 local oysters from Matsushima Bay (and 1 small BBQ to grill them on!) 

1 BBQ scallop 

Onigiri rice-balls made with local rice 

Complimentary miso-soup!

**You are welcome to order anything extra to be paid for separately on the day**


Once finished your lunch, feel free to explore the local area and other shops before taking a taxi back to the centre of the Matsushima Bay area, or continuing to your next destination. 



Sendai International Airport
09:15 ~ 12:30
2~6 persons
5500 yen (※approx. $50 USD)
Sign-up Deadline
Reservations accepted up to three days prior to booking date.
Cancellation Policy
Up to three days prior, no cancellation fee.
Two days prior: 20%
Day before: 30%
On the day: 100%
If the minimum number of participants is not met the event will be cancelled.


Basic Plan

Price 5500 yen (approx. $50 USD)

Are you looking for a ‘deeper’ kind of travel?

At Tohoku ‘Local Secret’ Tours we can also suggest custom-made itineraries to meet your travel needs! You want to experience what’s unique to Tohoku.
You want to visit the places where the locals go; the places not listed in guidebooks!
You want to meet and interact with local people. You want to take your time exploring Tohoku so you need a guide, or perhaps an English-speaking driver...
...whatever you need for your Tohoku travel, we have it covered!
Feel free to contact us with any inquiries. We will respond within two business days after receiving your message.

Book now!


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Related Tags

#Miyagi #foodie #eat #localfood #Sendai #drink #experience #sake #nightlife #daytrip #Iwate #morning #seafood #local #countryside #vegan #vegetarian #culture #sustainability #Aomori

5500 yen

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