Everyday (except Sundays and Mondays)

Flavours of Sendai by Night: Premium Course

Dive deep into the culinary culture of foodie mecca, Sendai City!


Due to the continued global spread of the COVID19 virus and the associated impact upon public health and safely in Japan, reservations for all tours and experience programs will be SUSPENDED until May 2020, or until the situation improves and relevant restrictions upon travel are lifted.
We look forward to welcoming you back to Tohoku as soon as possible. In the meantime, please stay safe and well!

~ Inoutbound Sendai Matsushima Inc.


Sendai City – Tohoku’s capital located just 90 mins from Tokyo – is a mecca for lovers of great food and drink! With a rich and diverse food culture influenced by its founding samurai fathers, the Date family, and both ocean and mountains at its doorstep, the city is full of incredible restaurants serving up delectable local dishes made with the freshest ingredients, and plenty of locally produced sake, wine, craft beer and whiskey to wash it down with! You don’t have to travel miles around town to find the best-of-the-best – all of this comes together in one lively neighbourhood in the centre of the downtown area – Kokubuncho!! 

Spend the evening dining and drinking like a local at some of the city’s best restaurants and bars! Choose from three varieties of Japanese cuisine – sushi, premium izakaya or wagyu shabu-shabu – and indulge in an exclusive course menu designed by the chefs to showcase the regionality of each restaurant. Each course includes a generous beverage menu featuring the best local drops to pair with each tasty dish! 

Wrap-up the evening at a hidden gem – Bar RobRoy – a tucked away cocktail bar run by an award-winning mixologist who will customise the perfect glass for your final ‘kampai’! 


What’s Included

-Local sake tasting
-Full-course dinner and drinks at your choice of wagyu, sushi or premium izakaya restaurants
-Two customised cocktails at Bar RobRoy
-English speaking guide

Not included

-Any additional orders of drinks or meals
-Anything not included in the above 'included' menu

Meeting place



Meet your guide in front of Sugawara Sake & Tobacco Standing Bar – one of the oldest bars in Sendai City (since 1895)! 

Here you’ll make acquaintances with your guide over some light sake tasting and chat with the friendly owners before getting started with tour!


Head into the bustling neighbourhood of Kokubuncho – Sendai’s biggest and busiest nightlife district! 

Learn a little more about the history of the area and Sendai’s rich food culture before heading to your first stop. 



After working up an appetite, it’s time to start the feasting! 

Your first stop will be an exclusively created menu of local delicacies at your choice of one of these three foodie favourites: 



‘ARAZUSHI’ – Sendai Sushi

Sit on the counter and enjoy friendly banter with head-chef Arai-san as you feast on a full-course menu, not only of sushi but a range of delicious dishes prepared with the freshest catch of the day! Wash each course down with your choice of local sake, whisky, beer or mixed drink, or ask Arai-san for his pairing recommendation. 



‘JIRAIYA’ – Premium Izakaya & Sake Pairing

‘Jiraiya’ is not your average izakaya! Cooking up Miyagi’s finest seafood and meat over ‘Robata’ hearth fire, you can discover the real flavours of the region in every dish. Friendly owner Watanabe-san is a qualified sake sommelier and has designed an exclusive pairing course-meal featuring local sake including their own signature brand! 


‘BONTENMARU’ – Sendai Wagyu Beef Shabu-Shabu / Sukiyaki

The ultimate luxury for meat lovers – ‘Bontenmaru’ has put together a full-course menu packed with Miyagi delicacies, including an extravagant plate of A5 Sendai Wagyu Beef and Miyagi Japan X brand premium pork to be enjoyed as either ‘Shabu-Shabu’ or Sukiyaki. Save some room for the incredible all-you-can-drink menu of local beer, whisky and sake! 


Eat and drink like a local for a leisurely 90 mins! 


After all that feasting, it’s time for a change of pace! 

Your guide will lead you deeper into the backstreets of Sendai to another hidden gem of the city – Bar RobRoy! 

Owner Fujiwara-san is a local legend in Sendai, known for his incredible ability to create original mixes and blends from his amazing array of liquors and whiskey to suit the taste of his customers – even first-timers! As such, there is no need for a menu here.


Here you will enjoy two cocktails, whiskeys or mixed drinks made especially for you!  Simply tell the friendly staff your taste and mood and prepare to be wowed by whatever tasty concoction Fujirawa-san creates for you. 



The tour will wrap-up after your last drink at RobRoy.

Make your way back to your lodging to rest up for tomorrow’s adventures or venture further into Kokubuncho to see what other hidden gems you can uncover! 


Sugawara Sake & Tobacco Standing Bar
2~6 pax
Sign-up Deadline
Bookings accepted up to two weeks prior to tour date.
Cancellation Policy
Up to three days prior, no cancellation fee.
Two days prior: 20%
Day before: 30%
On the day: 100%
If the minimum number of participants is not met the event will be cancelled.


Basic Plan

Price 30000

Are you looking for a ‘deeper’ kind of travel?

At Tohoku ‘Local Secret’ Tours we can also suggest custom-made itineraries to meet your travel needs! You want to experience what’s unique to Tohoku.
You want to visit the places where the locals go; the places not listed in guidebooks!
You want to meet and interact with local people. You want to take your time exploring Tohoku so you need a guide, or perhaps an English-speaking driver...
...whatever you need for your Tohoku travel, we have it covered!
Feel free to contact us with any inquiries. We will respond within two business days after receiving your message.

Book now!


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Related Tags

#Miyagi #foodie #eat #localfood #Sendai #drink #experience #sake #nightlife #daytrip #Iwate #morning #seafood #local #countryside #vegan #vegetarian #culture #sustainability #Aomori


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