Tohoku Summer Festival Marathon (August 3 – 6)

Experience Four of Japan’s Largest Summer Festivals


Due to the continued global spread of the COVID19 virus and the associated impact upon public health and safely in Japan, reservations for all tours and experience programs will be SUSPENDED until May 2020, or until the situation improves and relevant restrictions upon travel are lifted.
We look forward to welcoming you back to Tohoku as soon as possible. In the meantime, please stay safe and well!

~ Inoutbound Sendai Matsushima Inc.


August in Tohoku is hot and the Summer festivals even hotter!

Tohoku is home to some of Japan’s most dynamic and exciting Summer events and traditions. Prepare to dance, chant and get lost in the hypnotic rhythm of taiko drums…


Your adventure starts with the colourful ornate festival floats of Hachinohe City’s ‘Sansha Tasai’ festival, the perfect warm-up for the next night of celebrations at Tohoku’s most famous summer festival, Aomori City’s Nebuta Matsuri!

Forget watching from the sidelines, here you will transform into a local Haneto dancer and JOIN the parade with the Aomori locals.


Next up is the incredible spectacle of Akita’s Kanto Matsuri (Pole lantern festival) where festival performers balance 12 metre high poles adorned with close to 50 lanterns on their foreheads, shoulders, hands…you name it!


Your summer festival journey will wrap up in Tohoku’s capital city, Sendai, during ‘Tanabata’ (Star Festival). Dress in traditional ‘Yukata’ and walk through forests of colourful Tanabata decorations!


Meeting place



Join the colourful excitement as 27 giant festival floats parade the streets of Hachinohe City during the famous ‘Sansha Taisai festival’



Don’t just watch, JOIN the incredible ‘Nebuta’ festival of Aomori City!

Wear traditional ‘Haneto’ dancer costume and dance behind the giant ‘Nebuta’ festival floats with locals.



Drive the ‘Aspite Line’ Highland Road through Towada-Hachimantai National Park to the mysterious Lake Tazawa.

Watch in awe as locals balance 12m high poles carrying up to 46 lanterns at the incredible Akita Kanto (Pole Lantern) festival.



Visit the temples and shrines of UNESCO World Heritage Hiraizumi.

Experience Sendai Tanabata (Star Festival) in the capital city of Tohoku.


Dress in traditional ‘Yukata’ and walk through forests of colourful Tanabata decorations made from rice-paper.






JPY~(with TAX) (※approx. 5,100 USD)
Sign-up Deadline
30 days prior to tour start date


Basic Plan

Price JPY~(with TAX)

Book now!
(Activity japan)

Are you looking for a ‘deeper’ kind of travel?

At Tohoku ‘Local Secret’ Tours we can also suggest custom-made itineraries to meet your travel needs! You want to experience what’s unique to Tohoku.
You want to visit the places where the locals go; the places not listed in guidebooks!
You want to meet and interact with local people. You want to take your time exploring Tohoku so you need a guide, or perhaps an English-speaking driver...
...whatever you need for your Tohoku travel, we have it covered!
Feel free to contact us with any inquiries. We will respond within two business days after receiving your message.

Book now!


Everyday (April)
Feb. 19&20&27, Mar. 5&6
Strawberry picking and sweets workshop with lunch
MODEL COURSE (by request)
Spring in Tohoku (April 22 – 25)
August 3 – 6
Tohoku Summer Festival Marathon (August 3 – 6)
By request
Vegetable Harvest & Farm-to-table dinner
Attracxi: Gastronomic Discovery of Sendai’s ‘Date’ Culture
Attracxi: Mysteries of the Three Holy Mountains of Dewa
Everyday (except Sunday)
Attracxi: Sake, Seafood and Sea (Shiogama & Matsushima)
NINJA training at a natural ‘power spot’
By request
Private guide & taxi tour: Time-slip in Kuroishi City

Related Tags

#Miyagi #foodie #eat #localfood #Sendai #drink #experience #sake #daytrip #nightlife #seafood #Iwate #countryside #local #vegan #vegetarian #culture #sustainability #morning #festival

JPY~(with TAX)

Book now!