Tastes of Sendai (+ Dinner with ‘Abroad in Japan’)

A broad experience of Sendai's local food with a side of Chris and Ryotaro!


Due to the continued global spread of the COVID19 virus and the associated impact upon public health and safely in Japan, reservations for all tours and experience programs will be SUSPENDED until May 2020, or until the situation improves and relevant restrictions upon travel are lifted.
We look forward to welcoming you back to Tohoku as soon as possible. In the meantime, please stay safe and well!

~ Inoutbound Sendai Matsushima Inc.


What better way to discover Sendai than through the eyes of a local?
And what better local than British sarcasm extraordinaire/YouTuber Chris Broad himself?


Inspired by Abroad in Japan’s video ‘24 hours in Sendai: 10 things you should do‘,
this experience will take you on a whirlwind tour of some of Sendai’s most famous landmarks,
interspersed with frequent ‘foodie’ stops to try some of the tasty local cuisine.


Explore the colourful sights and smells of the ‘Kitchen of Sendai’, Asaichi Market.
Visit a temple hidden within the bustling shopping arcades.
Try your hand at grilling your own ‘Kamaboko’ fishcake.
Get lost down retro back streets!


Jump aboard Sendai’s iconic ‘Loople’ bus, making stops at:


Saving the best for last, your final stop will be a Sendai wagyu beef restaurant
where Chris & Ryotaro will be awaiting your arrival along with a melt-in-your-mouth ‘Sukiyaki’ style dinner!


Justice delicious.


What’s Included

> Meet & Greet with YouTuber Chris Broad and Ryotaro Sakurai from 'Abroad in Japan'
> A5 premium grade wagyu beef 'Sukiyaki' dinner
> Six items of local food/drinks
> Walking tour of downtown Sendai City
> 'Loople' Bus ticket
> Entry to Zuihoden
> Visit to ruins of Aoba Castle, Osaki Hachimangu
> English-speaking guide
> Insurance

Not included

> Additional meals and drinks
> Anything not mentioned in the above 'included' list

Meeting place



Meet at the stained-glass windows of Sendai Station. 



Visit ‘Date no Komichi’ local produce and souvenir area of Sendai Station to sample some local Japanese sake! 



Visit ‘Sendai’s Kitchen’, Sendai Morning Market. Enjoy a local favourite ‘cream-croquette’ from one of the most popular market stalls. 



Drop-in to ‘Taikichi’ Taiyaki (fish shaped pancake with sweet filling) specialty store, famous for its unique filling flavours, including ‘Zunda-mochi’ or even beef-tongue curry!



Visit ‘Mitaki Fudoson’, a temple hidden within the busy shopping arcade. Hear the story of ‘Sendai Shiro’ and make a prayer for good fortune! 



Drop-in to Abehei Kamaboko to grill your own Sasa-kama fishcake, a staple snack for Sendai locals.




Continue to Sendai’s oldest department store, Fujisaki. Discover another mysterious shrine in an unexpected location…



Travel back to Showa Era Sendai down the back-alleys of Bunka-yokocho and Iroha-yokocho! 



Jumping aboard Sendai’s ‘Loople’ sight-seeing bus to visit some famous sites related to samurai Date Masamune. 



First stop is the beautiful ‘Zuihoden’, mausoleum of Date Masamune and several generations of the Date family. 



Stop number two will be the ruins of Aoba Castle. Enjoy panaromic views over Sendai City and try Chris’ favourite ‘Zunda Shake’!



Last stop on the Loople bus will be shrine of the Date family and spiritual heart of Sendai, Osaki Hachimangu.



Arrive back to Sendai Station. Head to dinner!



Meet & Greet with Chris Broad and Ryotaro Sakurai from ‘Abroad in Japan’ at a A5 premium grade Sendai wagyu beef restaurant (based on  ’24 hours in Sendai: 10 things your should do‘). Enjoy ‘Sukiyaki’ style dinner and quality banter.




TBA following selection
TBA following selection
2-10 people
18000 yen (per person) (※approx. $162 USD)
Sign-up Deadline
April 15, 17:00pm
Cancellation Policy
Up to three days prior, no cancellation fee.
Two days prior: 20%
Day before: 30%
On the day: 100%
If the minimum number of participants is not met the event will be cancelled.


Basic Plan

Price 18000 yen (per person) (approx. $162 USD)

Are you looking for a ‘deeper’ kind of travel?

At Tohoku ‘Local Secret’ Tours we can also suggest custom-made itineraries to meet your travel needs! You want to experience what’s unique to Tohoku.
You want to visit the places where the locals go; the places not listed in guidebooks!
You want to meet and interact with local people. You want to take your time exploring Tohoku so you need a guide, or perhaps an English-speaking driver...
...whatever you need for your Tohoku travel, we have it covered!
Feel free to contact us with any inquiries. We will respond within two business days after receiving your message.

Book now!


[CLOSE] Perfect ‘Hanami’ Picnic at Shiogama Shrine
[CLOSE] Sakura & Sparrow Dancing in Sendai
Everyday (except holiday periods)
Back-alley Bar Hopping in Sendai
Monday, Thursday, Friday, Saturday, Sunday
Everyday (Except Weekends)
Bar Hopping in Koubuncho SNACK
Tuesday, Wednesday, Thursday, Friday
Bar Hopping in SHIOGAMA
Everyday (Except Sunday)
Bar Hopping in Koubuncho VEG
October ~ March
Sustainable Japan: Oyster Paradise Matsushima
Everyday *except Wed, Sun
Foodie Tour in Shiogama
Everyday *except Wed, Sun
Foodie Tour in Shiogama
Hungry Samurai: Sendai Food & Culture Tour
Everyday (except Sunday)
Spirit of Japanese Sake in Shiogama
Everyday (except Sundays)
Izakaya Dinner with Tuna Show & Sushi Workshop
Weekdays (except Tuesdays)
Sustainable Vineyard Picnic
Sendai Sake Bar-crawl
Kimono Walking Tour of Matsushima
Feb. 19&20&27, Mar. 5&6
Strawberry picking and sweets workshop with lunch
By request
Vegetable Harvest & Farm-to-table dinner
Local Fishing & Deserted Island BBQ
SUP Morning Cafe
mid July ~ August by request
Sustainable Kitchen in Izunuma
Everyday (except Mon, Sun)
Premium Sake & Sendai Tasting Plate
Outdoor Tea Ceremony
Everyday (except Monday)
Sendai Festival Fever: ‘Suzume-odori’ workshop & after-party
Everyday (except Sun)
DIY Market Obento & Morning Nature-walk
Everyday (except NY holiday period)
Wagyu Tempura & Sukiyaki Tasting
Everyday (except Sun)
Secrets of Shiogama’s ‘Seaweed Salt’: Foodie walking tour
Seasonal program
[CLOSE] Good morning, Yamadera!
Weekdays (except NY Holiday period)
Veggie Harvest & Cooking Class
Everyday April~June & Sept ~ November
DIY Sake Experience
Everyday (except Sun)
‘Rare’ dinner challenge!
Weekdays (except NY holiday period)
Countryside Farm-stay
Everyday (except NY holiday period)
Earth-friendly art: Bamboo straw workshop (with lunch)
Everyday (except Sat, NY holiday, Golden Week)
Gifts from the deep: pair oysters with sake matured under the sea!
Everyday (except Sat, NY holiday, Golden Week)
Gifts from the deep: pair oysters with sake matured under the sea! (+ lodging)
Fish market adventure with the ‘Squid Prince’ of Miyako
Japanese Sword-Smith Workshop
Weekdays (June to October)
Scallop harvesting cruise
Attracxi: Gastronomic Discovery of Sendai’s ‘Date’ Culture
Everyday (except Sunday)
Attracxi: Sake, Seafood and Sea (Shiogama & Matsushima)
Everyday (except Wednesdays)
Tuna Auction & Seafood Breakfast at Shiogama Fish Market
Everyday (except NY holiday period)
Hidden hot-spring retreat at Hijiori-onsen
Local cuisine cooking class & traditional hearth-fire lunch
By request
Sake & yakitori pairing with sake master
By request
Local dinner with a side of Nebuta festival!
By request
Private guide & taxi tour: Time-slip in Kuroishi City
By request
Hachinohe by night: guided foodie tour
Everyday (except Wednesday, Sunday, holidays)
Miyako at Twilight Foodie Tour
May-Sept (Sundays only)
Outdoor breakfast at Jodogahama Beach
Everyday(except Sunday and Holiday)
Flavours of Kesennuma: Sake brewery tour & pairing session
Everyday (except Sundays & Holidays)
Flavours of Kesennuma: Sake brewery tour & dinner party
Everyday (except Sundays & holidays)
Vintage Sake 101 at ‘Okei-chaya’
By request
[COMING SOON] Fisherman for the day: Net-fishing from the front-line!
By request
‘Deep Towada’ Guided Bar-crawl
By request
Breakfast with a twist: ‘Mochi Meister’ Mini-Masterclass!
By request
Local Japanese Cooking Class near Sendai International Airport
Experience New Year in Japan
Everyday (except NY holiday period)
Earth-friendly art: Bamboo straw workshop (+lodging)
[CLOSE] Tale of the Eagle: Sake, snow and sustainability
【CLOSED】Sunset Cruise with Sake & Sushi Pairing
October 3-5
Active Autumn in the Countryside
[CLOSE] Tastes of Sendai (+ Dinner with ‘Abroad in Japan’)
[CLOSE] Matsushima by night: Autumn light-up!
Weekends & Holidays
Oyster Shack BBQ Lunch in Matsushima (+ Sendai Airport Shuttle)
Floating Oyster BBQ Party (+Sendai Airport shuttle)
[CLOSE] Countryside Escape: Sustainable Craft and Lifestyle Tour
Local cuisine cooking class & traditional hearth-fire lunch (+lodging)
Everyday (except Sunday)
[COMING SOON] Sake Masterclass: Sake & Local Produce Pairing
[COMING SOON] Tuna Heaven in Shiogama: Tuna auction, carving and sushi workshop!
Oct ~ May
[COMING SOON] Oyster Island Katsurajima: Oyster harvest & seaside BBQ
APRIL 17-18
Weekend in Coastal Miyagi: APRIL 17 – 18
Everyday (except Sundays and Mondays)
Flavours of Sendai by Night: Premium Course
Everyday (except Sundays and Mondays)
A Date with ‘Date’: Dine like a Samurai in Sendai
Everyday (except Sundays and Mondays)
Flavours of Sendai by Night: Entertainment Course
Feb 11-12, 2022
Island Hopping in Sanriku Fukko National Park

Related Tags

#Miyagi #foodie #eat #localfood #Sendai #drink #experience #sake #nightlife #daytrip #Iwate #morning #seafood #local #countryside #vegan #vegetarian #culture #sustainability #Aomori

18000 yen (per person)

Book now!