Our team of expert travel designers are on hand at every step of the journey – from planning to welcoming guests on the day! – to ensure each experience is unique, meaningful and one that will stay with you for a lifetime.
In Japanese, the word for tourism is 観光 ‘kanko’:
観る (‘miru’, to see) + 光 (‘hikari’, light) = ‘to see the light’
At Tohoku Local Secret Tours, we’re focused on creating sustainable tourism that reflects this deeper meaning - beyond simply ‘tourism’.
We believe the essence of tourism should be
Enlightenment Empowerment & Enjoyment
We work closely with local businesses and grassroots organisations to create tours and experience packages that not only offer a culturally enriching and authentic off-the-beaten-path experience for visitors but leave a positive impact on local communities.
CUSTOMISED TRAVEL DESIGN
Our travel design team have the local knowledge and travel experience needed to create...
Our travel design team have the local knowledge and travel experience needed to create unforgettable itineraries and experiences that meet diverse needs of guests. We are lucky to work alongside a fantastic network of local guides, chefs, sake brewers, artisans, fishermen and more across the Tohoku region. Looking for something specific? We know where to find it! If we don’t? We’ll create it! Whether working with one of our overseas partners or directly with travelers, we take the time to really get to know the interests and needs of each guest and work together with them to design a uniquely tailored and fulfilling Japan experience. Sample itineraries are also available upon request (see below).
SUSTAINABILITY
At the core of our activities is a dedication to the creation and support of sustainable tourism; that is, travel that leaves little negative impact on the natural environment and a large positive impact on local communities. We aim to encourage the economic revitalization of rural communities by leading our guests away from major tourist destinations, working with local guides and keeping our focus on independently run accommodation, restaurants and businesses. Where possible, the food offered during our experiences is locally sourced from sustainable farming/fishing and can be tailored to suit varied dietary requirements. Through direct interaction and exchange with locals, our experiences are educational, encourage cultural exchange and provide support for local traditions and crafts that may otherwise be in danger of disappearing. We believe tourism should never be a one-way street but an inclusive experience that leaves a personally enriching impact upon both traveler and local alike.
PRIVATE TRANSPORT & VIP MANAGEMENT
Our guests reflect almost every style of travel there is! From backpackers and solo-travelers, to family-groups, honeymooners and those looking for a more luxurious escape. Often some of the best attractions and hidden gems of the region can be difficult to access in terms of transport and/or language barrier. We offer both chartered transport (road vehicles/boats/helicopter) and private guides to navigate these logistical barriers and cater to diverse needs – however demanding – with an extensive repertoire of local knowledge, wide networks and, most importantly, flexibility! For more information about private charter services, click here.
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Our travel design team are all Tohoku locals or internationals who call the region home!
With the right balance of local knowledge and extensive travel experience, trust in us to create the perfect Japan experience for any style of traveler.
As well as working directly with our overseas partners and independent guests to plan itineraries and experiences, you’ll find us on the ground alongside our amazing ‘Tohoku Travel Concierge’ team of expert guides, ready to welcome you to Tohoku!
TRAVEL DESIGNERS
Goto Mitsumasa (MITSU)
NAME: Goto Mitsumasa (MITSU)
STORY:
Mitsu is a Sendai local, born and raised, and between back-packing and working in the travel & PR industry for more than 20 years, he’s travelled overseas well over 30 times. As well as embracing his love of the outdoors, Mitsu is one of Tohoku’s biggest foodies and can follow his nose to the best local eateries across the region!
SUPER-POWER:
Licensed taxi driver (driver-guide), Sake Sommelier and (almost!) finisher of the ‘Michinoku Coastal Trail’ (1000km).
TOHOKU TRAVEL CONCIERGE
Chie Tamada (CHIE)
NAME: Chie Tamada (CHIE)
STORY:
100% guarantee: you cannot spend five minutes with Chie and not break into a smile or end up laughing ‘til your lungs give out! Chie has traveled Japan (and overseas) as a ‘Rakugo’ performer (Japanese comedic storytelling) and has a hilarious story for every situation! Your Tohoku experience will be everything but boring with Chie as your guide.
SUPER-POWER:
Rakugo performer (comedic storytelling) and English teacher, Japan’s most expressive eyebrows.
Ritsuko Maro (RIKO)
NAME: Ritsuko Maro (RIKO)
STORY:
Born and raised in coastal Miyagi, Riko is a fountain of knowledge of local history, art, culture and, most importantly, local food and SAKE! Affectionately known as our resident ‘sake master’ trust in Riko’s taste to find your favourite local drop. Even Miyagi locals will discover new secrets and stories on a town-walk with Riko.
