The 'next Japan'
for the serial traveller!

Tohoku is the ‘next Japan’ for you

Uncover Japan’s best kept secret, just 90 mins from Tokyo!

You’ve already made it to Tokyo, Kyoto, Osaka…
You’ve ticked Asakusa, Mt. Fuji and Gion off your list…
But you still want more! Japan keeps calling you back.
You’ve travelled Japan, but now you want to ‘live’ Japan; to discover the Japan only the locals know…

Tohoku is the ‘next Japan’ for you!

The Tohoku region (the six northernmost prefectures of Japan’s main island) lies just a 90 minute bullet train from busy Tokyo. Far from the tourists crowds, Tohoku is an untouched treasure trove of incredible natural scenery, unique and delicious delicacies, soothing hot springs, exciting festivals and warm, welcoming local people. Take yourself off the beaten path and discover an authentic experience in Japan’s deep north.

Join tomorrow!


[CLOSE] Perfect ‘Hanami’ Picnic at Shiogama Shrine
[CLOSE] Sakura & Sparrow Dancing in Sendai
[CLOSE] Spring Cycling along the Kitakami (25km)
[CLOSE] ‘Sea & Sakura’ Hike in Matsushima
Everyday (except holiday periods)
Back-alley Bar Hopping in Sendai
October ~ March
Sustainable Japan: Oyster Paradise Matsushima
Everyday *except Wed, Sun
Foodie Tour in Shiogama
Hungry Samurai: Sendai Food & Culture Tour
Everyday (except Sunday)
Spirit of Japanese Sake in Shiogama
Everyday (except Sun)
Secrets of Shiogama’s ‘Seaweed Salt’: Foodie walking tour
Everyday (except NY holiday period)
Earth-friendly art: Bamboo straw workshop (with lunch)
Everyday (except Wednesdays)
Tuna Auction & Seafood Breakfast at Shiogama Fish Market
Everyday (except NY holiday period)
Earth-friendly art: Bamboo straw workshop (+lodging)
Weekends & Holidays
Oyster Shack BBQ Lunch in Matsushima (+ Sendai Airport Shuttle)
Kimono Cruise in Matsushima Bay ( + Sendai Airport Shuttle)
Floating Oyster BBQ Party (+Sendai Airport shuttle)
By request
After-hours tour & sushi workshop at Sendai ‘Umi-no-mori’ Aquarium (+ Matsushima Shuttle)
Everyday (except Tuesdays)
Farm-to-table Afternoon Tea (+ Sendai Airport Shuttle)
Everyday (except Tuesdays)
Boozy Afternoon at Akiu Winery (+ Sendai Airport Shuttle)

By Theme

By Season

Popular Tags

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In-outbound sendai-matsushima Inc.
In-outbound sendai-matsushima Inc.

What's In-outbound sendai-matsushima Inc.?
We are a travel agency creating tours from the best of all six prefectures of Tohoku, with a focus on Miyagi. We have multilingual guides on hand and also offer custom-made tour packages. Consult us for any of your Tohoku travel needs!

Welcome to Tohoku!

Join our guided tours and uncover the local secrets of north-eastern Japan!
Let us introduce you to the incredible sights, tastes, events, culture and people that make Tohoku truly Japan’s best kept secret. And we should know!
All of our English/Japanese speaking expert guides are born-and-raised Tohoku locals or travel-savvy internationals who have adopted the region as their second home. Choose from one of our recommended tour programs or trust in your guide’s local knowledge to create a customized experience to suit your needs and interests.

Meet the team!