6:30-13:00
99,000yen
By Request
2-4 people
This experience goes beyond sightseeing—it offers rare access to the heart of Japan’s tuna culture. From stepping onto the auction floor at Shiogama’s fish market to enjoying expertly crafted maguro sushi, the tour connects you directly with the people, traditions, and craftsmanship behind Japan’s seafood excellence. Combined with a relaxed cultural stroll through shrine grounds and local streets, it is a refined and immersive way to experience coastal Tohoku in just one morning.
Itinerary
06:30 Meet at your hotel in Sendai (private pick-up)
07:15 Arrive at Shiogama Fish Market
07:30 Observe the dynamic tuna auction
09:00 Market exploration with your guide
10:00 Move to downtown Shiogama, short walking tour
11:00 Local Maguro sushi lunch
12:00 Depart for Sendai
13:00 Arrive at your hotel in Sendai
Your English-speaking local driver will warmly welcome you at your hotel and accompany you throughout the day’s experience.
A private luxury vehicle will be arranged.


As the tuna auction is conducted early in the morning and subject to market conditions, the schedule may vary slightly depending on the day’s operations. Your driver will ensure smooth access to the market.
For this special tour, you will be allowed to step down onto the auction floor—an area not normally accessible to general visitors—offering a rare, up-close view of the bidding process.

Picture quated from : https://shiogama-fishmarket.co.jp/higashimono/
After the auction, explore the traditional Shiogama Wholesale Market, where local vendors line narrow aisles filled with fresh seafood and regional specialties.
One of the Few Markets Preserving a Traditional Atmosphere :
Unlike modernized fish markets, this market retains its old-style character, offering an authentic glimpse into everyday local life.
A Living Market of the Community :
Here, you will see local residents shopping alongside restaurant buyers, observe seasonal seafood up close, and experience the vibrant rhythm of a working coastal town.


Stroll through the peaceful grounds of Shiogama Shrine and wander the quiet streets of this coastal town, discovering layers of history, local life, and maritime heritage along the way.

Shiogama Shrine – Cultural Highlight
A historic shrine with over 1,000 years of history. Shiogama Shrine has long been revered as a guardian of the sea and safe voyages. Its elevated grounds offer beautiful views over Matsushima Bay and a serene atmosphere surrounded by cedar trees.
Local Sake Brewery – Taste of Shiogama
Shiogama is home to respected sake breweries that reflect the region’s maritime climate and pure water sources.
Depending on availability, you may visit a traditional brewery to learn about local sake craftsmanship and the role it plays in community life.
Enjoy a premium maguro sushi lunch at a carefully selected local restaurant in Shiogama, a town renowned for supplying top-quality tuna to sushi chefs across Japan.
Taste expertly prepared cuts of fresh tuna—selected from the very market you visited—while your guide shares insights into the craftsmanship and culture behind Japan’s sushi tradition.

Depart for Sendai by taxi

Arrive at your hotel in Sendai
Please use the below inquiry form. The coordinator will contact you within five business days.