You’ve been to Tokyo, Kyoto, and Osaka.
You’ve seen Mt. Fuji, strolled through Asakusa,
and wandered the lantern-lit alleys of Gion.
But deep down, you may still be wondering: Is this all there is to Japan?
Isn’t there something more... genuine?
Just 90 minutes from Tokyo lies Tohoku — a region where Japan’s untouched
landscapes, timeless traditions,and heartfelt human connections still quietly thrive.
This isn’t the Japan of travel brochures; it’s the Japan that locals live every day.
To help you truly experience this “deeper Japan,”
we offer journeys built on three core values:
Tohoku’s culture and history run deep,
but they’re not always visible at first glance.
That’s why our trips are led by expert local guides
who live here, know the land,
and can tell the stories that don’t appear in guidebooks.
Whether walking through ancient temples,
remote mountain paths, or quiet coastal towns,
you’ll gain insights and perspectives that transform
your experience into something truly meaningful.
No two travelers are alike. Some seek spiritual stillness,
others want rugged adventure,
and many are somewhere in between.
We take the time to understand your interests,
pace, and travel style, then design a personalized
itinerary that’s just right for you.
Whether it’s a multi-day hiking journey,
a sake brewery visit, or quiet moments in a countryside
onsen, your Tohoku experience will be truly your own.
The most memorable journeys are not about seeing
the most places — they’re about belonging,
even for a moment.
We create opportunities for you to be welcomed
into everyday life: chatting with farmers,
visiting family-run businesses,
walking through morning markets.
You’ll not just pass through a town — you’ll become
part of it, if only for a short while.
What's InOutbound Tohoku inc.?
We are a travel agency creating tours from the best of all six prefectures of Tohoku. We have multilingual guides on hand and also offer custom-made tour packages. Consult us for any of your Tohoku travel needs!
Join our guided tours and uncover the local secrets of north-eastern Japan!
Let us introduce you to the incredible sights, tastes, events, culture and people that make Tohoku truly
Japan’s best kept secret. And we should know!
All of our English/Japanese speaking expert guides are born-and-raised Tohoku locals or travel-savvy
internationals who have adopted the region as their second home. Choose from one of our recommended tour
programs or trust in your guide’s local knowledge to create a customized experience to suit your needs and
interests.
Meet the team!