October ~ March

Sustainable Japan: Oyster Paradise Matsushima

The world's your oyster in the world's oyster nursery!


Due to the continued global spread of the COVID19 virus and the associated impact upon public health and safely in Japan, reservations for all tours and experience programs will be SUSPENDED until May 2020, or until the situation improves and relevant restrictions upon travel are lifted.
We look forward to welcoming you back to Tohoku as soon as possible. In the meantime, please stay safe and well!

~ Inoutbound Sendai Matsushima Inc.


The Tohoku region is a foodie’s paradise – especially if you love fresh, delicious seafood! The entire coastline of Miyagi Prefecture is famous for its giant, milky, juicy oysters, but the pearly heart of the action lies in Matsushima Bay (also famous as one of Japan’s top three scenic views). The incredible oysters of Matsushima are not only loved throughout Japan, but they hold strong ties with oyster cuisine around the world, with locally produced oyster ‘babies’ being exported to other oyster-obsessed countries like France for overseas cultivation.  


This guided tour will introduce you to both the culture and flavours of Tohoku experienced through local oyster farming, alongside a local fisherman! Enjoy these tasty treasures of the sea as the locals do – fresh off a fishing boat in Matsushima Bay.


The tour will include a trip out to the oyster farms on a local boat with a local fisherman who will show you around the bay and tell you more about what makes Miyagi Prefecture the perfect environment for cultivating oysters. On the boat, you will stop by at one of the oyster farms to try up to three fresh oysters each, straight from the ocean! Select from a variety of condiments and try pairing with a glass of local sake. Back on shore, sit down at a local oyster shack to continue the feast with all-you-can eat steamed oysters, oyster rice and oyster soup!!


Immerse yourself in the culture and flavors of Japan's most scenic bay!

Jump aboard a local fishing boat and harvest Matsushima's famous oysters!
・ Visit Otakamori Observatory for panoramic views over Matsushima Bay
・ Indulge in an all-you-can-eat oyster lunch at a local oyster-shack
Enjoy a warm oyster senbei (rice-cracker) made in front of your eyes
・ Extend your tour to visit historic temples, gardens and national treasures!

What’s Included

-Oyster harvesting experience from fishing boat
-Cruise of Matsushima Bay
-All-you-can-eat Oyster lunch
-Walking tour of Matsushima Bay
-Freshly made oyster senbei (rice-cracker)
-Private English speaking Guide

Not included

- Any additional meals and drinks
- Optional tour to Zuiganji and Entsuin Temples (can be added for +3000 yen per group)

Meeting place



Meet your guide in front of the stained glass windows on the 2F of JR Sendai Station.


Depart for Nobiru Station on the JR Senseki Line.



Arrive Nobiru Station.



Take a taxi to the boat pier at Miyatojima island.



Jump aboard a local fishing boat and head out to the oyster farms with local fisherman, Sakurai-san (Sussu-san)!


Sussu-san will take you for a cruise around the bay and take you on a journey to discover the life-cycle of the local oysters. Starting with…oyster babies! 

Learn about how the oyster babies are first cultivated in a ‘nursery’ on the surface of scallop shells. The method and materials used today follow the same traditions of centuries ago, and ensure no harm upon the precious local environment. Sussu-san will teach you what makes Miyagi Prefecture so special as the ideal environment to grow oysters, and why oyster farmers from all over Japan (and over seas) make their way to Miyagi to purchase these beautiful oyster babies for cultivation across the globe.

Having met the babies, it’s time to meet the parents! 

Say hi to the origin of the whole process as Sussu-san explains why the surrounding mountains and forests are equally important to local fishermen as the sea. 

Time for the highlight! Your next stop is to the oyster farms themselves to try some fresh, juicy gems straight from the water!



But the oyster feasting does not stop on the boat! 

Once back on shore, head to a local oyster shack for an all-you-can-eat buffet of steamed local oysters with a side of oyster rice and soup! 





If you’re still feeling energetic or have a need to burn off your oyster-induced food-coma, opt to take a light hike up the forest stairs to ‘Otakamori’ observatory point from which you can enjoy panoramic views over Matsushima Bay. 

Understand why Matsushima Bay is considered one of Japans three great scenic views, as well as an oyster paradise!


Tour ends back at Nobiru Station. 

Return to Sendai or continue your sight-seeing in nearby Matsushima-Kaigan. 

**This tour is also available to smaller/larger groups upon request. Please inquire for availability/pricing:






JR Sendai Station
Over 6 hours on the day
13000JPY~(with TAX) (※approx. $120USD)
Sign-up Deadline
Bookings accepted up to 2 days prior to date of tour.
**Smaller groups available at higher rate. Larger groups available on request**
Cancellation Policy
The cancellation fee will be required in accordance with the policy below.Up to three days prior, no cancellation fee.Two days prior: 20% Day before: 30% On the day: 100%


Basic Plan

Price 13000JPY~(with TAX)

Book now!
(Activity japan)

Are you looking for a ‘deeper’ kind of travel?

At Tohoku ‘Local Secret’ Tours we can also suggest custom-made itineraries to meet your travel needs! You want to experience what’s unique to Tohoku.
You want to visit the places where the locals go; the places not listed in guidebooks!
You want to meet and interact with local people. You want to take your time exploring Tohoku so you need a guide, or perhaps an English-speaking driver...
...whatever you need for your Tohoku travel, we have it covered!
Feel free to contact us with any inquiries. We will respond within two business days after receiving your message.

Book now!


[CLOSE] Spring Cycling along the Kitakami (25km)
[CLOSE] ‘Sea & Sakura’ Hike in Matsushima
October ~ March
Sustainable Japan: Oyster Paradise Matsushima
Green City Sendai: Morning hike & market brunch
Everyday (except Mon & Tues)
Recovery Cycling Tour
Local Fishing & Deserted Island BBQ
SUP Morning Cafe
Green City Sendai: Early Morning Bird-watching
Everyday (except Sun)
DIY Market Obento & Morning Nature-walk
Seasonal program
[CLOSE] Good morning, Yamadera!
By request
Lake Towada Nature Retreat
Oct 01 - Nov 15, by request
‘Breakfast & Chill’: Canoe tour & private taxi
By request
Countryside Cycling & Cooking Class
October 3-5
Active Autumn in the Countryside
Oct ~ May
[COMING SOON] Oyster Island Katsurajima: Oyster harvest & seaside BBQ
By request
[COMING SOON] Big-game fishing in Miyagi
Weekends & Holidays
Coastal cycling & fishing village experience
APRIL 17-18
Weekend in Coastal Miyagi: APRIL 17 – 18

Related Tags

#Miyagi #foodie #eat #localfood #Sendai #drink #experience #sake #nightlife #daytrip #Iwate #morning #seafood #local #countryside #vegan #vegetarian #culture #sustainability #Aomori

13000JPY~(with TAX)

Book now!