Back-alley Bar Hopping in Sendai

Who's up for a drink tonight?


Ready to become an Izakaya Master??

Join us for a night of eating and drinking like a Sendai local down the atmospheric back-alleys of Bunka-yokocho and Iroha-yokocho!
Undiscovered by most visitors to the city, a step down these alleyways is a step back in time to retro post-war Showa Era Japan. Follow your nose down the lines of hundreds of tiny izakayas (Japanese pubs), bars and restaurants. As most only sit around 8-10 customers at a time, it can be a little intimidating to enter on your own, but on this tour, you’ll be joined by a local guide! Let them introduce you to all the best places and help you navigate the language barrier as you eat, drink and chat to the friendly locals.
On this tour you’ll enjoy a drink of your choice and a plate of local food at three different styles of izakaya. Discover new favourites and learn to order like a pro!


I will go around three stalls of the Yokocho Master and going (1 item 1 cup × 3) Sendai There are many left-right families, including Culture Yokocho, Iroha Yokocho, which makes Showa Retro feel. Nonetheless, it is not easy to enter the store if you do not know. Yokocho Master will teach you how to enjoy Yokocho. Try to deepen the memories of your trip while talking with locals.

What’s Included

1 item 1 cup × 3 houses · guide fee (English)

Not included


Meeting place



Your guide will be waiting for your in front of GAP store, Sendai (just outside of the Aobadori-ichibancho Station on the Tozai Subway line). 

They will be holding the ‘Tohoku Local Secret Tours’ sign:

After a quick introduction you will head towards the atmospheric alleyways of Bunka-yokocho and Iroha-yokocho. 



Enjoy a walking tour through the alleyways, learning about the history of the area and keeping an eye out for some bars to return to later.



First izakaya! Enjoy your choice of drink and a plate of tasty local food!



Head to a different style of bar and enjoy a second drink and some more food!

Not sure what to order? Your guide will be there to give recommendations and teach you some useful words and tips for navigating your izakaya experience.



Last stop! Make it count – choose a different drink and pair it with something you’ve never tried before!



End of tour! 

Congratulations! You are now a qualified izakaya master!

Head home with a full stomach or return to your favourite bar and continue the adventure ~ 


Iroha Yokocho entrance
2 to 3 hours
10000JPY~(with TAX) (※approx. $95 USD)
Sign-up Deadline
By noon of the previous day
Cancellation Policy
In case of cancellation due to customer's convenience less Please note that you will be charged a cancellation fee. Cancel 2 days before: 20% Cancel the day before: 30% On the day Cancellation: 100% cancelled without notice: 100%


Basic Plan

Price 10000JPY~(with TAX)

Book now!
(Activity japan)

Are you looking for a ‘deeper’ kind of travel?

At Tohoku ‘Local Secret’ Tours we can also suggest custom-made itineraries to meet your travel needs! You want to experience what’s unique to Tohoku.
You want to visit the places where the locals go; the places not listed in guidebooks!
You want to meet and interact with local people. You want to take your time exploring Tohoku so you need a guide, or perhaps an English-speaking driver...
...whatever you need for your Tohoku travel, we have it covered!
Feel free to contact us with any inquiries. We will respond within two business days after receiving your message.

Book now!


Back-alley Bar Hopping in Sendai
Hungry Samurai: Sendai Food & Culture Tour
Station Walk: Secrets of Sendai Souvenirs
Station Walk: Tipsy Sake Tasting
Tastes of Sendai: 5-stop Street-food Walk
Tastes of Sendai: Foodie Walking Tour

Related Tags

10000JPY~(with TAX)

Book now!