New Hungry Samurai: Sendai Food & Culture Tour

Follow the footsteps of samurai Date Masamune as you eat your way around Sendai City!


See and TASTE the legacy of samurai Date Masamune, founder of Sendai City! Popularly known as the ‘One-eyed Dragon’, Date Masamune was well known for his tactical skill, proactive international engagement and also his great love of food, hospitality and the arts. On this tour, first you will get a ‘taste’ of the history of the city as you walk the modern streets, stopping to try some local treats along the way. Become one of the locals yourself as you explore the sights and smells of the ‘Kitchen of Sendai’, visit a temple hidden within the bustling shopping arcade, try your hand at grilling your own Kamaboko fishcake and get lost down retro alleyways! With a full stomach and weary legs, next you’ll jump aboard Sendai’s iconic ‘Loople’ sight-seeing bus, making stops at three locations steeped in ‘Date’ culture: ‘Zuihoden’ (mausoleum of Date Masamune), the ruins of Aoba-castle((Depending on congestion, public buses may be used.))


What’s Included

Six items of local food/drinks
Walking tour of downtown Sendai City
'Loople' Bus ticket
Entry to Zuihoden
Visit to ruins of Aoba Castle, Osaki Hachimangu
English-speaking guide

Not included

Any additional meals/drinks.
Anything not included in the above 'included' list.




Meet at the stained-glass windows of Sendai Station. Tour will begin at 12:30.


Visit ‘Date no Komichi’ local produce and souvenir area of Sendai Station to sample some local Japanese sake! 


Visit ‘Sendai’s Kitchen’, Sendai Morning Market. Despite its name, this market is open until 6pm and is always buzzing with local shoppers and restaurant owners searching for the freshest local produce from the many fish-mongers, vegetable and fruit stands and specialty stores. Here you will enjoy a local favourite ‘cream-croquette’ from one of the most popular market stalls. 


Switching from savory to sweet, the next stop will be ‘Taikichi’ Taiyaki (fish shaped pancake with sweet filling) specialty store. You can enjoy Taiyaki across Japan, but Sendai’s ‘Taikichi’ store is famous for its unique filling flavours, including some Sendai-limited flavours like ‘Zunda-mochi’ or even beef-tongue curry!


After calling-in to another local market for some taste-testing, you will visit ‘Mitaki Fudoson’, a temple hidden within the busy shopping arcade. Hear the story of ‘Sendai Shiro’ and make a prayer for good fortune! 


Drop-in to Abehei Kamaboko for some local Sendai cuisine, Sasa-kama fishcake! Shaped into bamboo-leaf shapes from the Date family crest, this fishcake is a staple snack for Sendai locals. Here you can try grilling your own Sasa-kama to enjoy it at its best – straight off the grill!


Experience a time-slip into Showa-era Sendai down the back-alleys of Bunka-yokocho and Iroha-yokocho! Soak-up the retro vibes of the various hole-in-the-wall bars, restaurants and shops and take some notes for your dinner later!


And it’s off to follow the footsteps of Date Masamune himself by jumping aboard Sendai’s ‘Loople’ sight-seeing bus. 


First, you will alight at the beautiful ‘Zuihoden’, mausoleum of Date Masamune and several generations of the Date family. Enjoy the scenic location and decorative architecture while you learn more about Date’s life and ambitions. (Leave on the 14:55 bus)


Your next stop will be the ruins of Aoba Castle, once the most expansive castle in Japan. Enjoy panaromic views over Sendai City and have your picture taken with Date Masamune himself! Indulge in Date’s favourite snack – Zunda (sweet Edamame bean paste) – in either a unique shake or on top of mochi rice-cake! 

※The tour will take a different route as the equestrian statue is undergoing renovation due to the earthquake.





Take a taxi to Aobayama Station.

Take the subway to Sendai Station.

The tour will conclude upon reaching Sendai Station.


Sendai Station (Stained-glass windows)
2~3 persons Tour guests may be mixed.
21,120 円
Sign-up Deadline
Bookings accepted up until noon of the previous day.
Cancellation Policy
Up to three days prior, no cancellation fee.
Two days prior: 20%
Day before: 30%
On the day: 100%
If the minimum number of participants is not met the event will be cancelled.


Basic Plan

Price 21,120 円

Are you looking for a ‘deeper’ kind of travel?

At Tohoku ‘Local Secret’ Tours we can also suggest custom-made itineraries to meet your travel needs!
You want to experience what’s unique to Tohoku. You want to visit the places where the locals go; the places not listed in guidebooks! You want to meet and interact with local people. You want to take your time exploring Tohoku so you need a guide, or perhaps an English-speaking driver...
...whatever you need for your Tohoku travel, we have it covered!
Feel free to contact us with any inquiries. We will respond within two business days after receiving your message.

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Book now!